Confederation College

Canada ,Thunder Bay | Thunder Bay

Diploma in Business - Marketing

  • Duration: 24
  • $ 15940/year
  • IELTS: 6(6)
  • Diploma

Confederation College is a provincially financed institute of applied arts and technology that is situated in Ontario, Canada. It was formed in 1967, while Ontario's college system was expanding. It is Northwestern Ontario's only public institution and spans a region of around 550,000 square kilometers. As it assists in establishing policies for Indigenous learning in the post-secondary education sector, it has been recognized as an Indigenous Education Leader. It provides its Indigenous students with programs, supports, and services. The college's main campus, Thunder Bay Campus, is situated on 130 acres of park-like land in Thunder Bay, Ontario. There are lovely gardens, a river, and a maze of walking routes there. The College's School of Aviation and the offices of the Student Union are located there. Additionally, there are eight regional campuses of the Confederation College of Canada, which are situated in the cities of Dryden, Marathon, Sioux Lookout, Fort Frances, Kenora, Red Lake, Geraldton, and Wawa. These university campuses provide a variety of programs in the fields of business, engineering, health, and other subjects.


Around 58 full-time programs, part-time credit and non-credit classes, pre-employment and skills training programs, speciality programs for business and industry, apprenticeship programs, and cooperative/workplace training programs are all available through the institution. Over 1,450 international students from more than 25 countries are among the 6,500 full- and part-time students who receive great education and training at the college each year on average. A sizable portion of the university's student body is made up of native and international students. The college also offers financial bursaries, awards, and scholarships to help students with the expense of their study. 


Confederation College has a remarkable alumni network that further adds to its rising popularity. It has proved conducive to launching the dreams of many notable personalities. Some of the well-known names include Glenn Schiller (host of TSN's That's Hockey 2Nite), Trent Opaloch (director of photography, Captain America: The Winter Soldier, District 9) and Georjann Morriseau (former chief, Fort William First Nation).

The focus of the two-year Business - Marketing diploma program at Confederation College is on helping you gain essential skills and build a strong work ethic that will help you prepare for this fascinating sector. Building relationships with customers and evaluating client needs and wants are the two main focuses of marketing. In order to make strategic decisions, you will build on your current strengths, learn how to communicate clearly, do market research, and evaluate the findings. You will hone your teamwork abilities as a marketing student, as well as your research and innovative problem-solving abilities. Many subjects are covered in the courses, such as marketing research, advanced marketing, and advertising.

Program outcomes for learning

The graduate has consistently shown the following abilities:

contribute to the creation of a marketing strategy that will satisfy the requirements or objectives of a company or organization.

based on a recognized market need or target, contribute to the creation of an integrated marketing communication plan for a product, concept, good, and/or service.

contribute to the creation of new and/or improved marketing ideas, as well as products, services, and/or items that meet market demands.

contribute to the creation of plans for the effective placement and distribution of a good, service, or product in response to a changing market.

contribute to the creation of price strategies for a good, service, or product.

evaluate a concept's, product's, good's, and/or service's marketability in your community, country, or world.

help gather the data needed to make marketing decisions by taking part in market research.

In oral, writing, graphic, and interactive media modes, convey marketing information convincingly and accurately.

Plan, prepare, and present a sales presentation or pitch to the client's needs.

To preserve and expand working relationships, build strategies with clients, customers, consumers, coworkers, bosses, and others.

Create learning and development initiatives to promote in-field professional advancement.

Use entrepreneurial tactics to spot and take advantage of new professional opportunities, such as contract work and self-employment projects.

operate within the organizational policies and practices when carrying out organizational business.


Tuition: $15940 per year   

Books & other costs: $1450 per year

Anciliary costs: $1125 per year 


Total: $18515 per year


IELTS: 6(6)

Academics: 2.8 GPA

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