Sheridan College is a leading diploma and degree-granting institution in Ontario, Canada. Founded in 1967, Sheridan is home to more than 23,000 full-time students and 16,950 continuing education students from more than 110 countries over its three Ontario city campuses – Oakville, Brampton, and Mississauga. Often dubbed as the ‘Harvard of Animation’ or ‘Disney North’, Sheridan’s graduates include Academy and Emmy Award winners in the fields of animation and creative arts.
Discover the fundamentals of marketing and advertising communications.
You will learn everything you need to know in our 2-year advertising and marketing diploma program if you want to work in the Canadian communications industry. As you learn about media development, creative management, and account management, you'll gain a foundational understanding of the advertising industry. Also, you'll learn how to create campaign ideas and establish budgets while utilizing creativity in all facets of your education.
Program Learning Outcomes
The graduate has consistently shown the following abilities:
Using marketing and communications principles, determine the clients' advertising and marketing communications goals.
Identify the target market or audience for the company, do a market segmentation analysis, and specify the consumer behavior of each section.
Create an advertising strategy, then successfully articulate and defend it.
Participate in the assessment of the success of communications strategies for marketing and advertising.
Participate in the creation of marketing and advertising collateral that complies with current Canadian law, trade standards, and ethical business practices.
Take part in the development of original solutions to problems in marketing and advertising communications.
Using project management principles will help with project planning, execution, monitoring, and evaluation.
Perform all tasks in a timely, professional, and ethical way.
Tuition: $18218 per year
Total: $18218 per year
Academics: 2.8 GPA