Sheridan College is a leading diploma and degree-granting institution in Ontario, Canada. Founded in 1967, Sheridan is home to more than 23,000 full-time students and 16,950 continuing education students from more than 110 countries over its three Ontario city campuses – Oakville, Brampton, and Mississauga. Often dubbed as the ‘Harvard of Animation’ or ‘Disney North’, Sheridan’s graduates include Academy and Emmy Award winners in the fields of animation and creative arts.
Can one classify business communications as an art form? Sheridan handles the topic in this manner. It's a distinct strategy among business communications programs, and it results in outstanding work from students. This program's coursework include project-based, practical tasks. Instead of merely performing exercises in the classroom, you'll be working for actual clients.
Program Learning Outcomes
The graduate has consistently shown the following abilities:
Coordinate and participate in the planning of public relations initiatives, including the creation of specific, quantifiable communication goals, project or tactical budgets, and the choice of strategies, tactics, tools, and resources to handle a variety of stakeholder relationships and issues and meet organizational goals.
Coordinate, participate in, and adjust the use of strategies, tactics, and the budgeting and resource management to satisfy activity standards and objectives and achieve communication goals.
Create and modify clear, accurate, targeted copy that is in accordance with organizational goals, suitable for the selected channel(s), and delivered by the deadline.
To manage certain stakeholder relations and/or challenges and accomplish corporate goals, individually and collectively produce effective, timely, and accessible print, digital, and multimedia communications.
Use research findings and analytical abilities to help establish communication goals and PR campaigns, assess their results, and promote organizational goals and stakeholder relationships.
Adapt language, tone, and presentation style to the public relations objective, situation, audience, and channel to engage stakeholders (s).
Conform with applicable professional association and industry codes of ethics, public relations professional standards and practices, legal requirements, protocols, and policies, and encourage others to do the same.
To inform the development of public relations strategies and tactics, promote organizational success, stakeholder connections, and ongoing professional growth, keep an eye out for new social and economic trends, local, national, and international challenges.
Analyze the use of current and upcoming technologies and their effects on the effectiveness of the organization as a whole as well as the quality and delivery of public relations operations.
Choose building and managing stakeholder connections techniques and tools to support organizational goals, career growth, and public relations initiatives.
Tuition: $22866 per year
Total: $22866 per year
Academics: 2.8 GPA