University of Tasmania

Australia ,Hobart | Hobart

Master of Marketing Management

  • Duration: 24
  • $ 35950/year
  • IELTS: 6.5(6)
  • Master

A public research university with its main campus in Tasmania, Australia, is called the University of Tasmania (UTAS). Built around 1890. It is the fourth-oldest university in Australia.  The institution is made of sandstone and a part of both the Association of Southeast Asian Institutions of Higher Learning and the international Association of Commonwealth Universities.


The university collaborates with 20 specialized research institutes and cooperative research centers, and it provides a variety of undergraduate and graduate degrees in a number of subject areas. The university's multiple 5 rating scores (far above world standard) for excellence in research earned by the Australian Research Council are in large part due to the Institute for Marine and Antarctic Studies. At the Australian Maritime College, the country's hub for maritime education, training, and research, the university also offers tertiary education.


There are three main campuses for the institution, located in Burnie, Launceston, and Hobart. On its Sydney sites in Darlinghurst and Rozelle, the College of Health and Medicine also houses a variety of small, specialized facilities. Additionally, it shares a research space with the Australian National Maritime Museum in Pyrmont.

The research strengths of the institution aim to benefit from Tasmania's distinctive features, notably its natural environment and geographic location. The research is strongest in the areas of data, knowledge, and decision-making as well as the environment, resources, and sustainability; creativity, culture, and society; health; the marine, antarctic, and maritime.

Big Data, AI, the Internet of Things, and other technologies are driving unprecedented changes in both local and global corporate environments. Our society's socioeconomic and cultural fabric is changing as a result of this change, which has an effect on consumer lifestyle and wellbeing.

The function of marketing professionals within organizations has been significantly altered by volatile market situations. To serve new-age clients through data-driven judgments, contemporary marketing practitioners need to have a high degree of digital literacy and innovative problem-solving abilities.

You will be prepared for mid-level and senior-level marketing employment with a Master of Marketing Management. You will research marketing theories and tactics in a variety of areas, including integrated marketing communications, strategic brand management, marketing insights into big data, new product and service development, and more. Additionally, you'll gain knowledge of the distinctions and similarities between local and international marketing difficulties, as well as how to use pertinent marketing expertise to address each.

Leaders in an organization must understand how and why marketing functions since it is at the core of what makes any firm successful. Your preparation for mid- to senior-level positions in general management or marketing management will come through our Master of Marketing program.

You will be prepared for a variety of roles, for instance: 

Marketing Director

Product or Brand Manager

Marketing Advisor

Analyst for marketing research

Digital Sales Manager

Specialist in social media and digital marketing

Account Executive

advertising supervisor

Manager of consumer insights and analyst of marketing and digital insights

Managed Communications


Tuition: $35950 per year



25% reduction in registered tuition fees for the duration of the course.

IELTS: 6.5(6)


Academics: 2.8 GPA

Please login to book appointment and more feature