University of Wollongong

Australia ,Wollongong | Wollongong

Bachelor of Business (Sport Marketing and Management)

  • Duration: 36
  • $ 30864/year
  • IELTS: 6(5.5)
  • Bachelor

Located in the seaside city of Wollongong, New South Wales, some 80 kilometers south of Sydney, lies the public research institution known as the institution of Wollongong (abbreviated as UOW). In 2023, the institution had over 33,000 students enrolled (including over 12,300 foreign students), over 176,000 alumni, over 2,400 staff members, including 16 Distinguished professors, and over 2,400 students enrolled.


The University of Wollongong has grown into a multi-campus organization on both a national and international scale. The main campus of the university, located in Wollongong, covers an area of 82.4 hectares and has 94 permanent buildings. It is located on the original location, five kilometers north-west of the city center. As well as three Sydney campuses, including the UOW Sydney Business School, UOW Liverpool, and UOW Sutherland, there are regional university campuses in Bega, Batemans Bay, Moss Vale, and Shoalhaven. UOW has campuses outside of Australia in Dubai, Hong Kong, and places in Malaysia. Additionally, UOW has forged alliances with other institutions of higher learning abroad in China and Singapore.


Nine campuses make up the University of Wollongong in Australia.The university's main site, the Wollongong campus, is situated on the coast of New South Wales, 3 km from downtown Wollongong and 80 km from Sydney. The North Wollongong railway station, which opened in 1915 on the South Coast railway line, serves the area.The Faculty of the Arts, Social Sciences & Humanities, the Faculty of Business and Law, the Faculty of Engineering and Information Sciences, and the Faculty of Science, Medicine and Health are the four faculties that offer courses. On the Wollongong campus, there are over 2,400 staff members and close to 33,000 total students that attend classes. The campus also has student housing, conference facilities, food halls, supermarkets, cafés, restaurants, a bar, indoor sports facilities, a gymnasium, a swimming pool, and sports grounds in addition to the teaching and research buildings. UOW College is located on the Wollongong campus.

For many people, sports are an essential aspect of life. Sport is an important component of our social fabric, from the small sports groups that foster community to the elite players who are idolized by many. It has also developed into a significant industry where well-known brands are created, advertised, and consumed. The sports sector may develop teams, events, and businesses into successful and competitive organizations by applying marketing and management abilities. Sport Marketing and Management looks at the business and consumer interactions, the organization and development of sporting enterprises, the management and marketing of athletic careers, and a behind-the-scenes look at the sports industry.


You will complete a foundation year that covers all of the essential business disciplines, providing you a firm grasp of the problems that organizations are now confronting. Your major will be Sport Marketing and Management starting in your second year, and you'll gain the knowledge and expertise necessary to thrive in a career in sports administration, sports leadership and management, sports marketing, or sports public relations.Additionally, you'll work with students from various fields on a capstone project in your final year to show off what you've learned. Additionally, as part of your degree, you'll have the chance to do an internship and get useful work experience. Students enrolled in the Global Sports Program frequently take this course.


You will obtain knowledge about the best practices for designing and operating effective sport management organizations as well as the abilities to lead and manage athletic enterprises and professions. You'll discover how using marketing ideas may help sports organizations improve their operations and how sponsors can utilize sport to strengthen their brands. In order to comprehend some of the potential ethical issues, you will investigate how people perceive the place of sport in an active, healthy society and look at sport activities from a historical, physiological, sociological, and philosophical standpoint. Through an internship with a sporting organization, you will have the chance to get professional experience. Alternatively, you can work on a research project to address a pressing business problem put forth by one of our partners in the sports sector.


You may enroll in a postgraduate business Master's degree after earning your Bachelor of Business (Sport Marketing and Management) and be eligible for up to 4 subject credits, shortening the length of your master's degree to one year. With this degree trajectory, you may earn both a bachelor's and a master's degree in as little as four years.


Tuition: $30864 per year



30% tuition fee reduction for the minimum duration of an eligible course

IELTS: 6(5.5)


Academics: 2.8 GPA

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